Beverage Trends

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Beyond the Booze: Monetizing Zero-Proof

Beyond the Booze: Monetizing Zero-Proof

 Published on Sunday, August 2, 2026 On a crowded Friday night at a high-end Manhattan bistro, a couple at the bar places an order with the head mixologist. The first drink requested is a smoked rosemary Old Fashioned made with small-batch bourbon. The second is an artisanal Aperitivo Spritz featuring cold-pressed blood orange, house-fermented…

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The Rise of Mocktails: A Spirited Shift in Consumer Preferences

The Rise of Mocktails: A Spirited Shift in Consumer Preferences

Listen to Podcast Short at: Apple Podcast | Spotify | YouTube Published on August 31, 2025 Brad Peters, Founder, Director, CEO of HRBUniversal & The Plate & Pour Collective Equity Partner Program As consumer preferences continue to evolve, a significant and transformative shift is underway in the beverage industry, with a notable decline in alcohol…

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