Sober Curious

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Beyond the Booze: Monetizing Zero-Proof

Beyond the Booze: Monetizing Zero-Proof

 Published on Sunday, August 2, 2026 On a crowded Friday night at a high-end Manhattan bistro, a couple at the bar places an order with the head mixologist. The first drink requested is a smoked rosemary Old Fashioned made with small-batch bourbon. The second is an artisanal Aperitivo Spritz featuring cold-pressed blood orange, house-fermented…

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The Sober-Curious Revolution: A New Era for Functional Beverages

The Sober-Curious Revolution: A New Era for Functional Beverages

Listen to the Podcast Short at: Apple Podcast | Spotify | YouTube Published on November 2, 2025 Brad Peters, Founder, Director, CEO of HRBUniversal & The Plate & Pour Collective Equity Partner Program As health and wellness continue to hold paramount importance in consumer consciousness, a subtle yet profound transformation is occurring within the beverage…

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