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The New Year Standard: “High January” Supersedes “Dry January” in 2026

The New Year Standard: “High January” Supersedes “Dry January” in 2026

Listen to the Podcast Short at: Apple Podcast | Spotify | YouTube Published on February 1, 2026 The cultural context of post-holiday detoxification has undergone a fundamental transformation. For the first time in over a decade, “Dry January”—a month characterized by complete abstinence and a reliance on non-alcoholic substitutes—has been officially supplanted by “High January.”…

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The Sober-Curious Revolution: A New Era for Functional Beverages

The Sober-Curious Revolution: A New Era for Functional Beverages

Listen to the Podcast Short at: Apple Podcast | Spotify | YouTube Published on November 2, 2025 Brad Peters, Founder, Director, CEO of HRBUniversal & The Plate & Pour Collective Equity Partner Program As health and wellness continue to hold paramount importance in consumer consciousness, a subtle yet profound transformation is occurring within the beverage…

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