Hotel Amenities: What Men and Women Really Want

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Published on July 25, 2025, by Brad Peters, Founder, Director, CEO of HRBUniversal & The Plate & Pour Collective Equity Partner Program

When it comes to hotel stays, different guests prioritize different amenities. While some preferences overlap, a recent survey conducted by Hospitality Insights reveals distinct desires among men and women. Understanding these preferences can help hotels tailor their offerings to enhance guest satisfaction.

Amenities Preferred by Women

Women tend to prioritize a sense of security, comfort, and convenience during their hotel stays. The survey highlights the following top amenities:

  • Enhanced Security Features:
    • Well-lit hallways and parking areas
    • Secure room access (key cards, smart locks)
    • On-site security personnel
  • High-Quality Toiletries and Skincare Products:
    • Premium shampoos, conditioners, and body washes
    • Moisturizer and other skincare essentials
    • Hairdryers and styling tools
  • Relaxation and Wellness Options:
    • Spa services and treatment rooms
    • Yoga and fitness classes
    • Quiet zones or meditation areas
  • Convenient Dining and Beverage Services:
    • Room service with diverse menu options
    • On-site coffee shops or cafes
    • Mini-fridges stocked with healthy snacks and beverages
  • Comfortable and Clean Room Environment:
    • High-quality bedding and pillows
    • Spotless bathrooms and common areas
    • Good lighting and ample counter space

Amenities Preferred by Men

Men often seek practical, efficient, and technologically advanced amenities that support productivity and entertainment. Key preferences identified in the survey include:

  • Reliable and Fast Wi-Fi:
    • Consistent high-speed internet access
    • Easy connectivity for multiple devices
  • Advanced In-Room Technology:
    • Smart TVs with streaming capabilities
    • Charging stations for electronic devices
    • Automated room controls (lighting, temperature)
  • Fitness Center and Gym Access:
    • Well-equipped gym with a variety of machines
    • Option for 24-hour access
  • Business and Productivity Tools:
    • Dedicated workspaces with comfortable chairs
    • Printers and scanning services
    • Meeting rooms or co-working spaces
  • Entertainment and Recreation:
    • Sports channels and premium cable packages
    • On-site bar or lounge
    • Access to local attractions or activities

Overlapping Preferences

While distinct preferences exist, both men and women value certain amenities equally:

 

 

 

 

 

 

 

 

 

 

 

By understanding these diverse preferences, hotels can strategically invest in amenities that resonate with their target demographics, leading to higher guest satisfaction and repeat bookings. The focus should be on creating a balanced offering that caters to both common desires and gender-specific needs.

 

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